Thursday, April 2, 2009

Guiding Light - Switched Off!

The ever popular, and longest running "Guiding Light" daytime drama (soap opera) series is being canceled by CBS, according to a variety of media reports.

"Light" launched as a 15-minute network program in 1952, expanded to 30 minutes in 1968, then went to an hour in 1977..... Read the whole article here

The soap opera ran for a period of 72 years, and its demise is attributed to the economy as well as changing viewer preferences. The show holds a record in the Guinness book of records as the 'longest running television drama' and will air its final show on September 18th.

Is this the end of daytime Soap Operas as we know them?

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